Petcore Europe is pleased to announce that ZeLoop launched a new innovative mobile application, rewarding consumers for their pro-environmental behaviour.

“The keystone of ZeLoop is to give tangible value to waste through our reward engine. This “reward engine” is at the heart of our proposition. We are creating a true cryptocurrency that corresponds to vouchers, coupons or gifts in kind. In the Emirates, the value of the token can be as high as one dirham, or 25 eurocents. That's a lot. With ZeLoop, you play to win”, summarises Eric Schaffner, the founder of ZeLoop.