PETCORE has added the Italian market to its PET recycling communication campaign and broadened its channels to include TikTok and Instagram. 

Now in its third year, the RecycletheOne campaign spreads the word on the circularity of PET packaging to both EU decision makers and national markets, emphasising the importance of collection and recycling to ensure that no, fully recyclable PET ends up in landfill or incineration. The UN Environment Programme (UNEP) acknowledges PET as the world’s most recycled plastic, and in Europe today, two out of every three PET bottles are collected for recycling. EU regulation mandates that by 2029, 90 per cent of all PET drinks bottles must be collected. Some ten EU countries already collect more than this, but others lag behind and it is vital that the infrastructure is set in place to enable all markets to reach the target. To read the full article, please follow the link.