As Europe continues down the road of circularity and carbon neutrality, every economic sector needs to contribute. The PET packaging industry has a clear objective in place to achieve 90% collection of PET bottles by 2029. Reaching this target will be a collaborative effort. A clear and forward-looking regulatory environment is essential to achieve full circularity and carbon neutrality, but also to deliver on the EU Green Deal. Here are 5 recommendations on how to realise this.